See how Elite Woodworking Machinery Ireland use of sales CRM enabled them to manage and improve their relationships with new leads and existing customers.
About the company
Elite Woodworking Machinery Ireland is Located in the heart of Dublin, they offer their clients a variety of services within the woodworking industry. The company prides itself on their reputation for reliability, quality of service & support & superior technical knowledge.
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The Challenge/Project
Having completed the Lean for Business programme, which was facilitated by Fingal Local Enterprise Office, the company became aware of many areas in their business whereby they could eliminate duplication, implement systemization, and onboard technology to assist with these processes.
Historically all their planning was done manually, with engineers tracking their jobs in a handwritten diary. Elite Woodworking Machinery Ireland wanted to introduce a digital solution to help combat these problems.
What did they do?
Recognising these issues, the company wanted to create a centralised booking system for all jobs – which could be accessed by all members of the team. As most software platforms offer a 30-day trial with no commitment they trialled various job management tools before onboarding the software that was the best fit for their business – an operating system that was simple, straightforward, and easy to customise to suit their business.
Their digital system now has the capability to pre-create email templates for quotation, invoicing, purchase orders, scheduling jobs which eliminates duplication and reduces waste by switching to paperless reporting and billing.
How did it help?
As a small business, the onboarding of digitalisation has proven invaluable for Elite Woodworking Machinery Ireland in freeing up vital staff resources and allowing employees to work on other elements of the business.
Having digital templates stored has reduced the amount of administration time being spent on each job.
Conclusion and future outlook
“The benefits to onboarding digitalisation of our business were immediate. Our team could see the results instantly. Yes, there is the initial investment of onboarding the software and selecting the right software for your business in of the utmost importance. It has encouraged our team to look for new ways in which technology can add value to our business”